The Product

Among its products, Toschi also offers the Gino Toschi Balsamic Vinegar of Modena and the Traditional BalsamicVinegar of Modena. Known and appreciated by the world 's greatest chefs, the Balsamic Vinegar of Modena has unique and unmistakable features.

The product is obtained through a special process where concentrated and/or boiled Grape must, Vinegar aged to at least 10 years, and Wine Vinegar are mixed. The product is then matured in Slavonic oak barrels for a period lasting a minimum of 2 months or up to 3 years or more. The carefully selected raw materials and the maturation period in wood ensure a product that is unique and matchless.

The result is a condiment and ingredient which is a real sensory experience. A scent decided strongly characterized and recognizable, a dark intense brilliance, accompanied by a full-bodied and persistent on the palate.
The line boasts the Protected Geographical Indication mark, which guarantees the quality of the raw materials and the manufacturing process.

The Strategy

Global Mirex, after a meticulous study of the Turkish market and a careful scouting of the best potential business partner, was able to enter Toschi in the client portfolio of the largest distributor of Turkish segment, the giant G2M.

G2M is the company that in Turkey gave the first impulse, 32 years ago, to the sector of food industrial distribution. With the experience gained, G2M still leads the market, acting as a true trendsetter and benchmark of both the quality and the standard of service. With more than 10,000 references, G2M is able to satisfy the needs of everyone in the industry, not surprisingly, it is partner of the biggest brands in the world-wide food industrial distribution sector.

The partnership between Toschi and G2M, realized thanks to Global Mirex’s strategic consultancy, was announced during the exhibition dedicated to the Food Service, sponsored by G2M in Istanbul at the end of March.