The Product

With The Roots of Tea collection of teas in leaves Arthemia has gathered the most prestigious and exclusive teas in the world: the prestigious black teas, the delicate green teas and the fine white tea, creating 18 blend of top quality teas and infusions. The tea becomes here a wonderful journey to the most exclusive gardens in the world, a path throughout taste and tradition to make the customers indulge in the prestigious and tasty millenarian drink.

 

The Strategy

The leaf tea Arthemia – The Roots of Tea Collection – thanks to a wise work of networking, enters into another Rixos, of the well-know Turkish chain of luxury hotel, the Rixos Flüela Davos.

This hotel is reputed to represent in Davos the elite of international cuisine and offer the best quality of drinks to its guests.

Nestled in an idyllic nature, the guests can taste the Arthemia’s teas and take advantage of a highest service level, enjoying, during their stay, of all the the privilege of the elite life.